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seasonal marketing

Seasonal Marketing All Year Round

It’s September 26 and I just received my first ‘Christmas is Coming’ email from a home goods retailer. While I think this is a little early in my opinion, it did make me realize that it is ’tis the season’ for a lot of holiday promotions and marketing.

Depending on your product or service, using holidays and focusing your marketing on the time of year can be a great way to take advantage of the season’s opportunities. Seasonal marketing can appeal to the emotions of the season, bring a little nostalgia to your marketing and build up anticipation for happy times ahead.

It’s always a season any time of the year and there’s no reason to solely focus on just the Christmas season. After all, marketing is a year-around endeavor. There are plenty of opportunities any time of the year to add a little seasonal touch to your marketing efforts.

Fall:
Back to School
Halloween
Pumpkins (Add a little ‘Pumpkin Spice’)
Octoberfest
Football
Black Friday
Thanksgiving

Winter:
Christmas
New Year’s
Valentine’s Day
Cold Weather/Staying Warm

Spring:
Spring Cleaning
Spring Break
April Fool’s Day
Earth Day
Easter
Mother’s Day
Memorial Day

Summer:
Father’s Day
4th of July
Vacations/Staycations
Warm Weather

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