Why Clients Succeed

PRODUCT. PLACE. PRICE. PROMOTION.

Trust Murdoch Marketing to build upon your brand strength. Trust us to help you gain and extend brand leadership; to help you achieve your goals in sales, marketing and return on investment. We see opportunity where others see hurdles; we see possibilities where others dismiss as improbable. We think. We can.
Marketing-Plan

01 ON BEING UNIQUE

WE’LL IDENTIFY YOUR UNIQUE SELLING POSITIONS

Every company has (or should have) a Unique Selling Position, a claim that no other company can make. It’s this USP is the core of your marketing efforts; your voice, your promise; your brand. Your USP can be stated (More Grill. Less Money.) or it can embedded in your product design, your service quality or the style of marketing message. What is your USP?

02 WE DELIVER VALUE

IT’S NOT ALL SMOKE AND MIRRORS; IT’S HARD WORK.

OK, there’s the big idea; we do that. Bu then there’s the discipline of developing that idea across all marketing communication, through all channels. We’re here for the long haul, committed to building brand awareness — and sales  — for clients large and small. On the fun projects, on the not so fun projects. Sometimes in comes easily, sometimes it comes late at night or Saturday morning.

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03 WE EXECUTE AS PROMISED

OUR SERVICES AND EXPERTISE ARE COMPREHENSIVE

Trust Murdoch Marketing to build upon your brand strength. Trust us to help you gain and extend brand leadership; to help you achieve your goals in sales, marketing and return on investment. We see opportunity where others see hurdles; we see possibilities where others dismiss as improbable. We think. We can.

04 STAY THE COURSE

WHEN YOUR MESSAGE IS RIGHT, DON’T CHANGE IT.

The 101 is often overlooked. Not here. We’ll keep your marketing message on track by developing a messaging hierarchy that assures that all communications support a long term strategy. Sounds simple. It’s not. The 101 is often overlooked. Not here. We’ll keep your marketing message on track by developing a messaging hierarchy that assures that all communications support a long term strategy. Sounds simple. It’s not.

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Analytics

05 MEASURE RESULTS

WE SHOULD BE HELD ACCOUNTABLE FOR RESULTS

We live in a data driven society, and there’s very little opportunity to hide marketing efforts under the cloak of ‘building awareness’. Yes, there are transactions that require years of nurturing; but the affects of most marketing efforts produce measure analytics almost immediately.

PATH TO BRAND LEADERSHIP

CREATE THE DEMAND THAT COMES TO YOU AND THEN BE SELECTIVE

Gladwell’s The Tipping Point, argues that the most successful ideas are those that spread and grow because of the buyer’s relationship to other buyers — not the marketer’s relationship to the buyer. As you climb from push marketing to pull marketing, your marketing position shifts toward customer advocacy, thought leadership, customer engagement, earned media. . . and buzz.

SERVICE AND RESULTS

ONCE WE BEGIN WORKING WITH A CLIENT, WE KEEP THEM AS A CUSTOMER

Not always, of course. But we do enjoy exceptionally high client retention; arguably the greatest compliment and most demonstrative proof of performance. Our process includes continual assessment of effectiveness, sales and client satisfaction. We pursue continuous improvement.

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“STAY HUNGRY. STAY FOOLISH.”

AND SO WE’VE STAYED FOR 33 YEARS

WE BELIEVE ROSSER REEVES

Hardcore as it may seem, this quote from Rosser Reeves holds as true today as it did 60 years ago, when Madison Avenue was just hitting its stride. Reeves coined the phrase Unique Selling Position, insisted that every advertisement makes one bold claim, and was noted, albeit painfully so, for his argument:

“Let’s say you have $1,000,000 tied up in your little company and suddenly your advertising isn’t working and sales are going down. And everything depends on it. Your future depends on it, your family’s future depends on it, other people’s families depend on it . . . Now, what do you want from me? Fine writing? Or do you want to see the goddamn sales curve stop moving down and start moving up?”

– Rosser Reeves

. . . AND STEVE JOBS.

“Here’s to the crazy ones — the misfits, the rebels, the troublemakers, the round pegs in the square holes. The ones who see things differently — they’re not fond of rules. You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things. They push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.”

– Steve Jobs

ON CLIENTS . . . AND FIT

SIMPLE AS IS SOUNDS, JUST LET US DO THE WORK

We are often asked, “What type of clients do you work with?” If there is a common denominator among our clients, it is that they are uncommon in their specific fields of endeavor. The best in logistics, food service, healthcare, recreational products, processing systems, construction services, and component manufacturing.

While every service business has a vision of an ideal client, ours is the one who will allow us to gain an intimate knowledge of market position, develop what we believe is the best marketing communications solution, then execute and manage the program. That’s really how we deliver the greatest value. It doesn’t make any sense to hire us, or anyone else, and then not implement our creative or production. On the other hand, our ideas need to be challenged, because they’ll be different.

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AWARD WINNING MARKETING

WE’LL WORK WITH YOU TO DISCOVER YOUR NEEDS.