Author: Jessica Meldrum

05 Apr Emoji Mania: How & When to Use Emojis in Email Subject Lines

๐Ÿ“งย ๐Ÿ˜€ย ๐Ÿ“ˆ Emoji use in email marketing campaigns has grown immensely in recent years, due in large part to the fun and convenience of being able to visually communicate your message right off the bat. The correct emoji can in some cases better express the content of...

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Social Media Analytics

22 Feb Understanding Analytics: Social 101

Impressions, Reach, Reactions, Followers, and Engagement โ€“ what do all of these buzz words have in common? They all help you truly engage your audience! In the world of social media, where things are constantly updating and being tweaked, itโ€™s easy to get lost in...

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12 Jan Meet Jessica, Our New Digital Marketer + Project Manager

Hello, Iโ€™m Jessica Meldrum, the latest addition to the Murdoch Marketing team. I am a West Michigan native with a passion for all things related to communications. From working various roles in television, public relations, content creation, and marketing I have worn many hats thus...

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