The issue of pricing rattles around in my golf bag every spring, so I might as well address it now, premature as my thoughts of … Read More
Why You Should Make Every Day A Hallmark Moment
Eddie told me yesterday that for my Valentines Day post I can go ahead and write my “philosophical feel good blah blah blah post like … Read More
Social Teaching and the Expert Blind Spot
Clients are both students and teachers. We need to teach them what we know about marketing, branding, design, reach, recall (does anyone ever use that … Read More
Relief In Site? JCP to Stop Screaming?
As all eyes (and in this case, ears) turn to the Super Bowl commercial play stage, it was comforting to read the morning issue of … Read More
The Puppet of Clean Goal Commerce
Allow me to be politically incorrect. There are times I’m not so happy that we pay our Chamber of Commerce dues, and a few weeks … Read More
New Logo? Think it Through.
The best time to get your logo right is now. Your new design, if required, might be a graphic icon, such as the Apple apple, … Read More
Time to Take A Good Look At Marketing Automation
How are you leveraging technology in your sales process? Yes, inbound marketing will drive traffic to your website; it may even convert visitors to leads. … Read More
Three of the Four Marketing P’s Are Dead
Among Fast Company’s 11 Best Essays of 2011, there’s a little gem that addresses the radical change of marketing in the past 50 years; most … Read More
JC Penny in New Clothes is Still JC Penny
I guess I was the last to notice. Earlier this year, JC Penny revised its logo, collecting the jcp into a red square, while referring … Read More
Sales and Marketing in the Rain
A photographer friend once advised me to make cold sales calls only when I didn’t need the work, because then I would be able to … Read More