The day used to be important; our business anniversary has taken a back seat to getting high quality work out the door. As Jobs said, … Read More
You Have A Story To Tell
There are great stories and there are ordinary stories told in great fashion. Case in point, I just finished Preferred Lies, an excellent golf book, … Read More
A Rewarding Marketing Outcome
Against the rapidly changing social media landscape, marketing’s now convoluted meaning has become a common coin of pseudo success. The goal of selling the right … Read More
Is Your Marketing Message Conforming?
You’re taught a great deal in school about what others know, then realize life’s most valuable lessons are often learned by doing the work, not … Read More
Price is Perception, and Perception is Reality
The issue of pricing rattles around in my golf bag every spring, so I might as well address it now, premature as my thoughts of … Read More
Why You Should Make Every Day A Hallmark Moment
Eddie told me yesterday that for my Valentines Day post I can go ahead and write my “philosophical feel good blah blah blah post like … Read More
Social Teaching and the Expert Blind Spot
Clients are both students and teachers. We need to teach them what we know about marketing, branding, design, reach, recall (does anyone ever use that … Read More
Relief In Site? JCP to Stop Screaming?
As all eyes (and in this case, ears) turn to the Super Bowl commercial play stage, it was comforting to read the morning issue of … Read More
The Puppet of Clean Goal Commerce
Allow me to be politically incorrect. There are times I’m not so happy that we pay our Chamber of Commerce dues, and a few weeks … Read More
New Logo? Think it Through.
The best time to get your logo right is now. Your new design, if required, might be a graphic icon, such as the Apple apple, … Read More