What We Think

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Ads, Everywhere

There’s no escape when it comes to ads. They appear virtually everywhere and we see them so often that they’re a part of...

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Helvetica type examples in daily life.
Hello Helvetica

Whether you are aware of it or not, the ever-popular typeface Helvetica is used everywhere in the world. You breathe it in everyday...

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The Price of Data

The amount of data created year after year is increasing at an exponential rate.  New online services, the rise of streaming video, and...

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Licensed to Fly

Not too long ago, aerial videography and photography used to be out of reach for most businesses. Aerial footage can greatly enhance a message by...

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Let Us Tell the Truth

I appreciate the information distributed by the FDA, BBB, USDA, WHO and the hundreds of other bureaucratic organizations that have guided me toward...

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Algorithms Gone Wild

You may have heard recently that the British unit of Volkswagen, Hyundai, McDonald’s and L'Oréal dropped some advertising from Youtube when algorithms served...

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WHEN WE’RE NOT MARKETING OUR CLIENTS, WE’RE PROMOTING THEM