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616.392.4893

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Do you know the difference between basic marketing concepts? This simple analogy helps explain the difference between marketing, branding, and advertising:
In partnership with Holland Hospital, Murdoch Marketing is proud to announce our award winning results, including winning 3 National Healthcare Awards: Platinum with MAR COM Awards, Gold with dot COMM Awards, Gold with eHealthcare Leadership Awards, plus a Bronze West ...
After returning from her family vacation, our developer Stephanie Bolhuis shares what she learned about creating a positive brand feeling from her trip to The Salty Dog on South Carolina’s Hilton Head Island.
Are you looking to up your Instagram game? These 5 simple tips are sure to help your brand stand apart from the crowd:
If you are aiming to increase your email marketing open rates and attract subscribers, you may want to consider implementing an emoji campaign. Our digital marketing lead, Jessica Meldrum shares key tips in our latest blog.
Words to live by… #WisdomWednesday
Brands need to evolve as the market changes. Is the writing on the wall for your company? Take a look at these 6 signs that indicate if your company needs to consider a rebrand.
"I believe that marketing communications is arguably the most cost-effective piston in the economic engine." Owner, Tom Murdoch shares his insight gained from years of experience in the field. Read more in our latest blog.
Customers aren't loyal to a product, they're loyal to what's behind the product. Learn how your competitive edge isn't just your product, instead, it's also your story.
Do you know the difference between a graphic designer and a graphic artist? Our graphic designer, Kaylee breaks it down for us in this week's blog.
What do all successful brands have in common? A clear, simple focus. Volvo stands for safety, or Ferrari centers around speed and excitement. Take a look at this roundtable discussion:
When it comes to choosing the right lens, there is plenty to take into consideration. Our video and animation lead, Rob DeVroy takes us behind the camera in our latest blog and shares how focal length can be a deciding ...
What's a bit of #WednesdayWisdom without some sass? Thanks, Steve Martin for the insight.
Observation is key! Take a look at 5 marketing strategies from major brands and what you can learn from their mistakes and successes.
Social media can be a tricky skill to master, with new tools and updated techniques launching on nearly a weekly basis, it's not hard to get left behind. Here's a rundown from industry professionals on the biggest social changes over ...
“There’s no escape when it comes to ads. They appear virtually everywhere and we see them so often that they’re a part of our everyday lives.” Our Animator/Videographer, Mike Houseman shares his insights on how advertising impacts our lives.
Trend alert! Take a look at the top marketing technologies that are sure to move the needle this year.
Impressions, Reach, Reactions, Followers, and Engagement – what do all of these buzz words have in common? They all help you truly engage your audience! Understand Analytics: Social 101 is the perfect crash course to help you talk the talk.
Just a bit of leadership humor for you. Happy Wednesday.
Looking for an edge in your online marketing efforts? Take a look at these 7 content marketing books to read this year to help get you ahead of the game.
Murdoch Marketing Animation Reel
We've updated our animation reel to include animations created in 2017. Using explainer, motion graphics and 3D animation, we use animation to deliver effective marketing messages. Like what you see? We want to hear from you. Visit our website at ...
Licensed to Fly
http://www.murdochmarketing.com/blog

Not too long ago, aerial videography and photography use to be out of reach for most businesses. Aerial footage can greatly enhance a message by being able to show size, scale and beauty that is not normally seen from ...
Corporate Interviews | Video Production in West Michigan
A video interview is a simple, but effective way to explain complex topics, ideas and stories. Corporate video interviews can be used underneath supporting footage in higher end productions, or can be used with simple text for a cost-effective way ...
Attract and Retain Employees | Video Recruitment Campaign West Michigan
Increase the amount of qualified candidates AND improve employee retention? A recruitment campaign can do that. Part of a full website re-vamp, Murdoch Marketing produced a series of videos and outdoor ads focusing on attracting and retaining potential employees.

Hanson ...
Tell Your Story | West Michigan Documentary Production
One of our more ambitious projects, requiring months of research and contributions, is the story of Holland Hospital’s 100 year journey to today.Thank you to Holland Hospital marketing for allowing us to work on this project. Narrated by Peter Coyote.

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Industrial Manufacturing Animation | West Michigan 3D Animation
StrikoWestofen America is a global supplier of non-ferrous foundry furnaces and solutions. Murdoch Marketing created various 3D animations explaining their unique melting furnace process. In conjunction, we alsoproduced print collateral, product renderings, and designed the American product website. http://strikodynarad.com/

Post: ...
Murdoch Marketing Animation Reel
Animation can bring any idea to life. Here is just a sample of our animation capabilities. We are able to animate in the following styles: motion graphics, explainer videos, 3d, 2.5d, 2d, whiteboard, and stop motion.

Murdochmarketing.com
Murdoch Marketing: We Think. We Can.
Strengthen your brand with a clear, consistent message channeled via efficient media to a targeted market. Murdoch Marketing can help your brand succeed. Advertising, collateral, animation, video, websites, public relations, social media, branding, marketing.
LLamasoft Data Guru
LLamasoft Data Guru simplifies the transformation of data and creates documented, repeatable, time-saving workflows. The interactive, visual tool removes coding and query-building from the process and enables business analysts to effectively work with big data.
Rotator Cuff Injury and Shoulder Impingement - Medical Minute
Dr. Michael Cheek of Shoreline Orthopaedics discusses shoulder pain, shoulder surgery, rotator cuff syndrome, shoulder impingement syndrome, sports injury, rotator cuff tears, and physical therapy in this Holland Hospital Medical Minute.

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