Happy Father’s Day from Murdoch Marketing! Enjoy this sentimental spot from Google.
Articles often feature the latest trends on social and how companies can jump on board. Less often discussed is the "what-not-to-dos". In our current blog, we share 3 strategies that are not working and offer suggestions to try instead.
What is "brand-led experience" and how is this changing the way that marketers are connecting with their consumers? Take a look at several major companies that are using this technique to create engagement for their brands:
What’s in a name? As IHOP prepares to become IHOb next week, we wanted to take a trip down memory lane and see how iconic brand names have come to be what they are today. https://cnnmon.ie/2JkKka6 Murdoch Marketing shared CNN's ...
Sounds like a plan to us… #WisdomWednesday
Teenagers are leaving Facebook at alarming rates. In fact, the percentage of teens on Facebook has dropped 20% in three years. Here's how marketers should respond:
From writing a blog to creating a full-blown informational article, your goal should be the same: create content that draws readers in. Our blog gives tips on writing content that doesn’t flop.
Content marketing generates three times as many leads as traditional outbound marketing but costs 62 percent less. More on this and other ways to drive traffic to your site with online marketing:
Here's a look behind the scenes yesterday as we documented a happy ending to a stroke patient’s story. All is well, thanks in part to Holland Hospital’s Telehealth Services.
As video marketing and social media continue to evolve, businesses are exploring how to take advantage of Facebook Live to market their services. Our latest blog dives into the topic and showcases examples of this platform in action.
Do you know the best strategy to engage your audience on social? Sticking to a schedule and maintaining a consistent voice are key.
“Being a writer is no cake walk. In fact, being a copywriter might even be a curse. I admire people who can sit down and bang out a blog post, an article or even a headline.” In our latest blog, ...
Sage advice on this #WisdomWednesday.
CMYK, RGB, Leading… what do these mean? Sometimes graphic design terminology can sound pretty foreign! Our graphic designer, Kaylee Maddox breaks it down in our latest blog.
According to Google, “53% of mobile site visitors leave a page that takes longer than three seconds to load.” Learn 7 ways to make your content mobile-friendly to keep your users' attention.
A recent report found that over 300 companies and organizations had their ads run on extremist content. So what is a marketer to do, if they want to advertise to youth who primarily watch YouTube? Branded content.
In an ever-changing market, luxury brands have to find new ways to stay relevant online. Take a look at four ways these brands are adapting and altering their messaging to differentiate themselves from their peers:
Great leadership comes in many forms... inspiring, innovative, dominant, you name it. There are several top traits that set successful marketing leaders apart - here are the top 5:
We've updated our animation reel to include animations created in 2017. Using explainer, motion graphics and 3D animation, we use animation to deliver effective marketing messages. Like what you see? We want to hear from you. Visit our website at ...
Not too long ago, aerial videography and photography use to be out of reach for most businesses. Aerial footage can greatly enhance a message by being able to show size, scale and beauty that is not normally seen from ...
A video interview is a simple, but effective way to explain complex topics, ideas and stories. Corporate video interviews can be used underneath supporting footage in higher end productions, or can be used with simple text for a cost-effective way ...
Increase the amount of qualified candidates AND improve employee retention? A recruitment campaign can do that. Part of a full website re-vamp, Murdoch Marketing produced a series of videos and outdoor ads focusing on attracting and retaining potential employees.
One of our more ambitious projects, requiring months of research and contributions, is the story of Holland Hospital’s 100 year journey to today.Thank you to Holland Hospital marketing for allowing us to work on this project. Narrated by Peter Coyote.
StrikoWestofen America is a global supplier of non-ferrous foundry furnaces and solutions. Murdoch Marketing created various 3D animations explaining their unique melting furnace process. In conjunction, we alsoproduced print collateral, product renderings, and designed the American product website. http://strikodynarad.com/
Animation can bring any idea to life. Here is just a sample of our animation capabilities. We are able to animate in the following styles: motion graphics, explainer videos, 3d, 2.5d, 2d, whiteboard, and stop motion.
Strengthen your brand with a clear, consistent message channeled via efficient media to a targeted market. Murdoch Marketing can help your brand succeed. Advertising, collateral, animation, video, websites, public relations, social media, branding, marketing.
LLamasoft Data Guru simplifies the transformation of data and creates documented, repeatable, time-saving workflows. The interactive, visual tool removes coding and query-building from the process and enables business analysts to effectively work with big data.
Dr. Michael Cheek of Shoreline Orthopaedics discusses shoulder pain, shoulder surgery, rotator cuff syndrome, shoulder impingement syndrome, sports injury, rotator cuff tears, and physical therapy in this Holland Hospital Medical Minute.