Murdoch Marketing http://www.murdochmarketing.com Just another WordPress site Fri, 08 Dec 2017 19:30:49 +0000 en-US hourly 1 http://wordpress.org/?v=4.1 Four Ways to Maximize Christmas Marketing http://www.murdochmarketing.com/2017/12/four-ways-to-maximize-christmas-marketing/ http://www.murdochmarketing.com/2017/12/four-ways-to-maximize-christmas-marketing/#comments Fri, 08 Dec 2017 19:23:09 +0000 http://www.murdochmarketing.com/?p=18160 Incorporate festivities into your branding It can be as simple as changing your Facebook header to a Christmas or winter-themed image. Most consumers react positively to a touch of Holiday flare. If selling a product, consumers shopping for Holidays are more likely to purchase from...

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Incorporate festivities into your branding

It can be as simple as changing your Facebook header to a Christmas or winter-themed image. Most consumers react positively to a touch of Holiday flare. If selling a product, consumers shopping for Holidays are more likely to purchase from a retailer that spreads some holiday cheer.

Promote bundled gifts

Make giving this year easy. Creating bundled gifts is good for sales and the consumer. By grouping products together and providing a slight discount, the customer is more likely to increase their spending limit within your store. Why? Consumers love deals! They may enter your store in search for one candle, but soon they’ll see a bundle of four candles for the price of three.

Send out a Christmas-specific newsletter

Let the world know what you’re offering this Holiday Season. A Christmas newsletter is a great way to promote deals, bundles, and other special offers from your brand. Create a sense of urgency by letting consumers know that these deals won’t last long. Cyber Monday might have already happened, but that doesn’t mean brands stop offering deals and discounts during the busiest shopping season.

Hold a Christmas contest

Christmas is all about giving, after all, so give back to those who support your brand. Hold a social media contest and encourage followers to invite their friends to like your page/picture to increase chances of winning. Although everyone can’t win, numerous new potential customers will become exposed to your brand. And they may just end up adding your product to their Christmas list.

 

 

https://woocommerce.com/2016/10/bundled-products-holiday-sales/

https://appinstitute.com/christmas-marketing-ideas/

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Stand on a Peak http://www.murdochmarketing.com/2017/12/stand-on-a-peak/ http://www.murdochmarketing.com/2017/12/stand-on-a-peak/#comments Fri, 01 Dec 2017 13:48:59 +0000 http://www.murdochmarketing.com/?p=18147 Towering 4000 feet above my head is a peak, my goal for the day. I’m prepping to climb a mountain. Not an overly difficult one, but one that is sure to take most of my day and energy. The first couple miles are always the...

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Towering 4000 feet above my head is a peak, my goal for the day. I’m prepping to climb a mountain. Not an overly difficult one, but one that is sure to take most of my day and energy.

The first couple miles are always the worst; consistently looking above to see how far there is yet to go. My legs are already burning and I wonder if I’m going to make it.

Slowly the peak gets closer and closer and in just a few hours I’ve gone from a valley floor to the top of the world. It’s usually windy, often times piercing my skin with the frigid cold.

I spend a small amount of time at the top before turning around and taking the same long journey back down.

But why?

My best inspiration comes from difficult journeys. I stand on a peak and realize that I am taller than anything on the horizon. Each time I begin I am unsure if I will make it. And each time I do, I realize I am stronger than I think. And in that moment, I know the journey is always worth it.

Whenever faced with a daunting Marketing task, I always transfer back to the journey. There are times we are faced with tasks beyond our knowledge or previous skills and the goal may seem impossible. But as long as we continue and take a project one step at a time, eventually we will prosper.

And then when it’s finished, you’ll stare at the completed project. You’ll see it wasn’t always easy, but along the way you learned new skills and overcame difficult obstacles.

Marketing is a marathon of mountains, and if we don’t test ourselves the peaks will always stand above us.

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Designing Away from a Screen http://www.murdochmarketing.com/2017/11/designing-away-from-a-screen/ http://www.murdochmarketing.com/2017/11/designing-away-from-a-screen/#comments Wed, 22 Nov 2017 19:12:56 +0000 http://www.murdochmarketing.com/?p=18142 With our world being consumed by technology, it’s easy to go straight to a computer and create everything in a digital space. So much can be done with a click of a mouse and a button of a keyboard. In a way, at least for...

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With our world being consumed by technology, it’s easy to go straight to a computer and create everything in a digital space. So much can be done with a click of a mouse and a button of a keyboard. In a way, at least for me, the authenticity seems to be lost when we rely so heavily on computers.

Being able to physically handcraft a project not only allows you to step away from staring at a screen, but it brings a more personal approach to a project. Though often time-consuming and frustrating, creating in a 2D or 3D space really makes us think ahead about the challenges that need to be overcome in order to obtain a goal. Personally, it allows me to think critically and learn from mistakes for future projects. Because let’s face it, if you mess up, it’s not as easy to just go and hit the undo button.

In the end, after the project is finished, it’s nice to step back and admire the hands-on work and the time put in. It makes me grateful that even in the digital age, creating something physically will bring a sense of pride and accomplishment. Being a creative myself, I’m always exploring new areas to create away from a screen.

The image attached was the first 3D assignment from my sophomore year in college. It was from this experience that it made me realize the appreciation and hard work of hands-on design. For the project, I was only allowed to use personal items to create a cast shadow self-portrait. The challenge was not only having to find hand-sized objects that meant something to me but also to correctly use their shadows to resemble some part of my face. I also had to pay extra attention to not only the shadow portion but the compositional layout of the objects in order to give a pleasing visual design.

Seeing I was able to create something away from the computer made me more curious about what I could do for future projects.

 

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Give Thanks To Your Customers This Thanksgiving http://www.murdochmarketing.com/2017/11/give-thanks-to-your-customers-this-thanksgiving/ http://www.murdochmarketing.com/2017/11/give-thanks-to-your-customers-this-thanksgiving/#comments Wed, 15 Nov 2017 13:41:49 +0000 http://www.murdochmarketing.com/?p=18122 Thanksgiving — A time to pause in our daily activities to remember with gratitude our many blessings great and small. Family, good health and good food always top the list in our family. But it’s also a great time of year to show your thanks...

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Thanksgiving — A time to pause in our daily activities to remember with gratitude our many blessings great and small.

Family, good health and good food always top the list in our family. But it’s also a great time of year to show your thanks and continuing appreciation for customers and business associates. There are many ways to show your customers you appreciate them — not just during Thanksgiving, but all year long.

Hand written notes or emails.
A personal note can have a lasting and meaningful impact on a customer.

Ask for feedback.
Let your customers know that you value their opinion.

Say thanks on online reviews.
Show your customers you appreciate their feedback and take their opinions seriously,  both good and bad. Answer positive and negative comments with genuine, honest responses.

Show your love on social media.
Post a heartfelt message or ‘Thank You!’ to your Facebook and other social media accounts.

Reward them.
Make your customers feel valued. Offer giveaways, promotions and free learning/education materials.

Throw a thank you event.
Host a customer appreciation event.

Loyal customers are the foundation of any successful business and are your best brand advocates. By doing a few simple things, you can remind customers that you are aware of their business and how much you appreciate them.

thank you

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Licensed to Fly http://www.murdochmarketing.com/2017/11/18104/ http://www.murdochmarketing.com/2017/11/18104/#comments Fri, 10 Nov 2017 15:56:55 +0000 http://www.murdochmarketing.com/?p=18104 Not too long ago, aerial videography and photography used to be out of reach for most businesses. Aerial footage can greatly enhance a message by being able to show size, scale, and beauty that is not normally seen from the ground. As drones entered the hobby and then commercial...

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Not too long ago, aerial videography and photography used to be out of reach for most businesses. Aerial footage can greatly enhance a message by being able to show size, scale, and beauty that is not normally seen from the ground. As drones entered the hobby and then commercial industry, they quickly replaced the need of renting an aircraft, pilot and video crew. With the sudden boom of consumer drone popularity, so did the instances of drone mishaps. The Federal Aviation Administration was quick to put in regulations surrounding drone use. 

As of now, the FAA divides drone use into two categories: recreational and commercial. Depending on local and state laws, most people can go out and purchase and drone and fly it for fun. All you need to do is register it with the FAA and abide by certain rules. You’re able to use it for personal use, but the tricky part is when you want to use that footage or drone “in furtherance of a business. “In furtherance of a business” is the term the FAA uses to define commercial use. Videography or photography captured from a drone and used for business purposes must be flown by a licensed remote pilot or you are at risk to be fined. 

To obtain your license you must take and pass the part 107 sUAS drone certification test. It’s a 60 question test that contains questions about airspace types and regulations, aircraft physics, weather reports, sectional charts, proper operation and limitations regarding drones. The test is actually a bit overkill for what you need to know and how to operate a drone safely for commercial use, but I think it the FAA was trying to get operators to appreciate and respect the rules of aircraft operation.

Sectional Chart of Holland, Mi

Sectional Chart of Holland, Mi

 

I learned a lot studying for the test and passed it this summer. Here at Murdoch Marketing, we have been incorporating drone footage into some of our recent videos, websites, and photography. From capturing the unseen beauty of the Lake Michigan lakeshore to documenting a frozen food storage and consolidation company drone use in commercial advertising is endless. Drones are something that you should consider incorporating into your marketing message.

Here are a few clips of what we shot recently.

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Remakes, Reboots, and Decade Sequels http://www.murdochmarketing.com/2017/10/remakes-reboots-and-decade-sequels/ http://www.murdochmarketing.com/2017/10/remakes-reboots-and-decade-sequels/#comments Fri, 27 Oct 2017 17:57:01 +0000 http://www.murdochmarketing.com/?p=18096 You may have noticed a recent trend happening within the film industry, especially with American Hollywood films. Remakes, reboots, and sequels made 10+ years after the original are soaring in popularity. Over the past 40 years the trend has increased steadily, often met with harsh criticism or large...

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You may have noticed a recent trend happening within the film industry, especially with American Hollywood films. Remakes, reboots, and sequels made 10+ years after the original are soaring in popularity. Over the past 40 years the trend has increased steadily, often met with harsh criticism or large applause based on the production and how it parallels to the original film.

These remakes, reboots, and sequels play a huge nostalgic role for those who grew up with certain films that shaped their childhood or impacted them in some way. When produced right, and of course this is totally opinionated, they are perceived as being a worthy reboot or sequel that is accepted within the series. Some examples worth mentioning include:

-Star Wars Episode VII: The Force Awakens (2015) and Rogue One: A Star Wars Story (2016)

-Jurassic World (2014)

-The Karate Kid (2010)

-The Parent Trap (1998)

-Creed (2015)

However well produced or terribly made these films are, it always comes down to the “money grab.” Many franchises produce these solely to keep the cash flowing. One of the few downsides to these films includes the lack of originality, and the film will contain repeated jokes, plot points, and themes. Some that really stand out to me in this aspect include:

-Anchorman 2 (2013)

-Dumb and Dumber To (2014)

-Superman Returns (2006)

-Blues Brothers 2000 (1998)

This is 100% my opinion on which movies did well and which ones didn’t. The only thing I stress is that if a movie was to have a sequel made it should be an original idea that carries the story further into the future….or the past. A rebooted or remade movie needs to be done with the highest of quality and not just thrown together to make a quick buck.

 There are many remakes, reboots, and sequels that I love, but if there’s one thing I think we can all agree on is that nothing beats the original.

Photo source: https://lumiere-a.akamaihd.net/v1/images/01_305e65e1.jpeg?region=0%2C0%2C1560%2C648

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A Little Bit of Everything http://www.murdochmarketing.com/2017/10/a-little-bit-of-everything/ http://www.murdochmarketing.com/2017/10/a-little-bit-of-everything/#comments Wed, 18 Oct 2017 14:28:55 +0000 http://www.murdochmarketing.com/?p=18091 Hi, my name is Kaylee and I’m the new Graphic Designer at Murdoch Marketing. I was born and raised in a town called Cedar Springs, Michigan (aka Cedar-tucky) where people legit drive their tractors to school. I was not one of them. Throughout my life,...

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Hi, my name is Kaylee and I’m the new Graphic Designer at Murdoch Marketing. I was born and raised in a town called Cedar Springs, Michigan (aka Cedar-tucky) where people legit drive their tractors to school. I was not one of them.

Throughout my life, I have been a very creative individual with a curious mind. Because of that, life gets boring when I do the same routine everyday—it’ll drive me insane. To help me escape the everyday world, I love to read, mainly fantasy, sci-fi, paranormal, and the occasional contemporary. Right now my bookshelf is completely full with over 250 books (15 of those books are unread—yikes!), and there’s a giant stack sitting right next to it that’s growing and growing. It doesn’t help when I live five minutes away from Barnes and Noble. Goodbye paycheck.

All that reading has then sparked a new passion inside me—writing. So far, I’ve written three full manuscripts (horribly, because the first few aren’t always the greatest), and I’m currently working on a new one—a fantasy inspired by ancient Egypt, but that’s all I’ll say.

My creativity doesn’t end there. I’m a video gamer and anime lover. I enjoy going to comic cons around the Midwest, and after seeing so many well-crafted costumes that people wear to these events, I decided to create my own. So now I’m creating a very elaborate costume that a beginner should avoid to save their soul, especially when one has never touched a sewing machine in their life until a few weeks ago. But I’m stubborn and a perfectionist, and I will do the design justice. Because of my curiosity and the need for exploration, all the armor pieces will be 3D printed. I’ve never done 3D printing before either, but I’m ready for a rewarding challenge.

As you can see I’m an individual who loves to create, whether it’s something on paper, something digital or physical. Having a career as a graphic designer allows me to fill that gap during the weekdays when I have to be an adult.

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Let Us Tell the Truth http://www.murdochmarketing.com/2017/10/let-us-tell-the-truth-2/ http://www.murdochmarketing.com/2017/10/let-us-tell-the-truth-2/#comments Fri, 13 Oct 2017 18:11:24 +0000 http://www.murdochmarketing.com/?p=18079 I appreciate the information distributed by the FDA, BBB, USDA, WHO and the hundreds of other bureaucratic organizations that have guided me toward a healthy, productive life. Thanks in part to them, I am less likely to be fooled by the benefits of snake oil...

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I appreciate the information distributed by the FDA, BBB, USDA, WHO and the hundreds of other bureaucratic organizations that have guided me toward a healthy, productive life. Thanks in part to them, I am less likely to be fooled by the benefits of snake oil or the promise of wealth from my long lost Nigerian great uncle. But you know, in the past year, our agency has been fortunate to record and produce brief videos on a wide range of medical topics, including several advanced surgical procedures whose outcomes were, to quote the patients, “miraculous”. Hip and knee replacements, orthoscopic tissue reconstruction, and cervical surgery on fragmented discs to name a few. Patients literally walk free from pain and disability within days and return to full function. Equally remarkable, those surgeries were performed in an eye-opening show of precision by medical professionals who, after hours in the OR, shed their gloves and masks with such natural ease as if what I had witnessed was just another routine morning task.

So pardon me if I think there is just a hint of injustice in a system that allows us, nay encourages, to promise consumers six-pack abs in only 10 minutes a week, the fortune of kings and queens in three easy steps, and a military adventure as cool as a big video game, yet pounces on scripts and ad copy with a full-court regulatory press if there is too much insinuation that through a new medical procedure you will return to your health. I am the first to admit that word-of-mouth is the best medium, and it will eventually lead to most everyone knowing what life-changing medicine is being practiced all around us. But it would happen a whole lot sooner if we’re permitted to simply tell the truth.

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Be Brave http://www.murdochmarketing.com/2017/10/be-brave/ http://www.murdochmarketing.com/2017/10/be-brave/#comments Fri, 06 Oct 2017 12:30:12 +0000 http://www.murdochmarketing.com/?p=18071 Yesterday a friend told me “know your limits, then push a little past them.” Sometimes we are in need of a little sage advice to help us keep going and keep growing. It’s easy to get caught up in the simplicity of comfort, but if...

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Yesterday a friend told me “know your limits, then push a little past them.”

Sometimes we are in need of a little sage advice to help us keep going and keep growing. It’s easy to get caught up in the simplicity of comfort, but if all we are is comfortable what will we ever achieve?

Those who know me best know that I am afraid of a lot, those who don’t think the opposite.

Without fear, we cannot be brave. Those who appear to have the greatest bravery often have the deepest fears.

In order to be successful we must challenge our fears, not succumb to them. Be brave. Show it who’s boss.

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Seasonal Marketing All Year Round http://www.murdochmarketing.com/2017/09/seasonal-marketing/ http://www.murdochmarketing.com/2017/09/seasonal-marketing/#comments Thu, 28 Sep 2017 14:40:28 +0000 http://www.murdochmarketing.com/?p=18061 It’s September 26 and I just received my first ‘Christmas is Coming’ email from a home goods retailer. While I think this is a little early in my opinion, it did make me realize that it is ’tis the season’ for a lot of holiday...

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It’s September 26 and I just received my first ‘Christmas is Coming’ email from a home goods retailer. While I think this is a little early in my opinion, it did make me realize that it is ’tis the season’ for a lot of holiday promotions and marketing.

Depending on your product or service, using holidays and focusing your marketing on the time of year can be a great way to take advantage of the season’s opportunities. Seasonal marketing can appeal to the emotions of the season, bring a little nostalgia to your marketing and build up anticipation for happy times ahead.

It’s always a season any time of the year and there’s no reason to solely focus on just the Christmas season. After all, marketing is a year-around endeavor. There are plenty of opportunities any time of the year to add a little seasonal touch to your marketing efforts.

Fall:
Back to School
Halloween
Pumpkins (Add a little ‘Pumpkin Spice’)
Octoberfest
Football
Black Friday
Thanksgiving

Winter:
Christmas
New Year’s
Valentine’s Day
Cold Weather/Staying Warm

Spring:
Spring Cleaning
Spring Break
April Fool’s Day
Earth Day
Easter
Mother’s Day
Memorial Day

Summer:
Father’s Day
4th of July
Vacations/Staycations
Warm Weather

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