Murdoch Marketing http://www.murdochmarketing.com Just another WordPress site Wed, 18 Oct 2017 14:30:47 +0000 en-US hourly 1 http://wordpress.org/?v=4.1 A Little Bit of Everything http://www.murdochmarketing.com/2017/10/a-little-bit-of-everything/ http://www.murdochmarketing.com/2017/10/a-little-bit-of-everything/#comments Wed, 18 Oct 2017 14:28:55 +0000 http://www.murdochmarketing.com/?p=18091 Hi, my name is Kaylee and I’m the new Graphic Designer at Murdoch Marketing. I was born and raised in a town called Cedar Springs, Michigan (aka Cedar-tucky) where people legit drive their tractors to school. I was not one of them. Throughout my life,...

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Hi, my name is Kaylee and I’m the new Graphic Designer at Murdoch Marketing. I was born and raised in a town called Cedar Springs, Michigan (aka Cedar-tucky) where people legit drive their tractors to school. I was not one of them.

Throughout my life, I have been a very creative individual with a curious mind. Because of that, life gets boring when I do the same routine everyday—it’ll drive me insane. To help me escape the everyday world, I love to read, mainly fantasy, sci-fi, paranormal, and the occasional contemporary. Right now my bookshelf is completely full with over 250 books (15 of those books are unread—yikes!), and there’s a giant stack sitting right next to it that’s growing and growing. It doesn’t help when I live five minutes away from Barnes and Noble. Goodbye paycheck.

All that reading has then sparked a new passion inside me—writing. So far, I’ve written three full manuscripts (horribly, because the first few aren’t always the greatest), and I’m currently working on a new one—a fantasy inspired by ancient Egypt, but that’s all I’ll say.

My creativity doesn’t end there. I’m a video gamer and anime lover. I enjoy going to comic cons around the Midwest, and after seeing so many well-crafted costumes that people wear to these events, I decided to create my own. So now I’m creating a very elaborate costume that a beginner should avoid to save their soul, especially when one has never touched a sewing machine in their life until a few weeks ago. But I’m stubborn and a perfectionist, and I will do the design justice. Because of my curiosity and the need for exploration, all the armor pieces will be 3D printed. I’ve never done 3D printing before either, but I’m ready for a rewarding challenge.

As you can see I’m an individual who loves to create, whether it’s something on paper, something digital or physical. Having a career as a graphic designer allows me to fill that gap during the weekdays when I have to be an adult.

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Let Us Tell the Truth http://www.murdochmarketing.com/2017/10/let-us-tell-the-truth-2/ http://www.murdochmarketing.com/2017/10/let-us-tell-the-truth-2/#comments Fri, 13 Oct 2017 18:11:24 +0000 http://www.murdochmarketing.com/?p=18079 I appreciate the information distributed by the FDA, BBB, USDA, WHO and the hundreds of other bureaucratic organizations that have guided me toward a healthy, productive life. Thanks in part to them, I am less likely to be fooled by the benefits of snake oil...

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I appreciate the information distributed by the FDA, BBB, USDA, WHO and the hundreds of other bureaucratic organizations that have guided me toward a healthy, productive life. Thanks in part to them, I am less likely to be fooled by the benefits of snake oil or the promise of wealth from my long lost Nigerian great uncle. But you know, in the past year, our agency has been fortunate to record and produce brief videos on a wide range of medical topics, including several advanced surgical procedures whose outcomes were, to quote the patients, “miraculous”. Hip and knee replacements, orthoscopic tissue reconstruction, and cervical surgery on fragmented discs to name a few. Patients literally walk free from pain and disability within days and return to full function. Equally remarkable, those surgeries were performed in an eye-opening show of precision by medical professionals who, after hours in the OR, shed their gloves and masks with such natural ease as if what I had witnessed was just another routine morning task.

So pardon me if I think there is just a hint of injustice in a system that allows us, nay encourages, to promise consumers six-pack abs in only 10 minutes a week, the fortune of kings and queens in three easy steps, and a military adventure as cool as a big video game, yet pounces on scripts and ad copy with a full-court regulatory press if there is too much insinuation that through a new medical procedure you will return to your health. I am the first to admit that word-of-mouth is the best medium, and it will eventually lead to most everyone knowing what life-changing medicine is being practiced all around us. But it would happen a whole lot sooner if we’re permitted to simply tell the truth.

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Be Brave http://www.murdochmarketing.com/2017/10/be-brave/ http://www.murdochmarketing.com/2017/10/be-brave/#comments Fri, 06 Oct 2017 12:30:12 +0000 http://www.murdochmarketing.com/?p=18071 Yesterday a friend told me “know your limits, then push a little past them.” Sometimes we are in need of a little sage advice to help us keep going and keep growing. It’s easy to get caught up in the simplicity of comfort, but if...

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Yesterday a friend told me “know your limits, then push a little past them.”

Sometimes we are in need of a little sage advice to help us keep going and keep growing. It’s easy to get caught up in the simplicity of comfort, but if all we are is comfortable what will we ever achieve?

Those who know me best know that I am afraid of a lot, those who don’t think the opposite.

Without fear, we cannot be brave. Those who appear to have the greatest bravery often have the deepest fears.

In order to be successful we must challenge our fears, not succumb to them. Be brave. Show it who’s boss.

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Seasonal Marketing All Year Round http://www.murdochmarketing.com/2017/09/seasonal-marketing/ http://www.murdochmarketing.com/2017/09/seasonal-marketing/#comments Thu, 28 Sep 2017 14:40:28 +0000 http://www.murdochmarketing.com/?p=18061 It’s September 26 and I just received my first ‘Christmas is Coming’ email from a home goods retailer. While I think this is a little early in my opinion, it did make me realize that it is ’tis the season’ for a lot of holiday...

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It’s September 26 and I just received my first ‘Christmas is Coming’ email from a home goods retailer. While I think this is a little early in my opinion, it did make me realize that it is ’tis the season’ for a lot of holiday promotions and marketing.

Depending on your product or service, using holidays and focusing your marketing on the time of year can be a great way to take advantage of the season’s opportunities. Seasonal marketing can appeal to the emotions of the season, bring a little nostalgia to your marketing and build up anticipation for happy times ahead.

It’s always a season any time of the year and there’s no reason to solely focus on just the Christmas season. After all, marketing is a year-around endeavor. There are plenty of opportunities any time of the year to add a little seasonal touch to your marketing efforts.

Fall:
Back to School
Halloween
Pumpkins (Add a little ‘Pumpkin Spice’)
Octoberfest
Football
Black Friday
Thanksgiving

Winter:
Christmas
New Year’s
Valentine’s Day
Cold Weather/Staying Warm

Spring:
Spring Cleaning
Spring Break
April Fool’s Day
Earth Day
Easter
Mother’s Day
Memorial Day

Summer:
Father’s Day
4th of July
Vacations/Staycations
Warm Weather

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Go Ahead; Tell Me Where to Go! http://www.murdochmarketing.com/2017/09/go-ahead-tell-me-where-to-go/ http://www.murdochmarketing.com/2017/09/go-ahead-tell-me-where-to-go/#comments Fri, 08 Sep 2017 12:29:46 +0000 http://www.murdochmarketing.com/?p=18055 Hi guys, Shalee from Murdoch Marketing here! I’m excited to announce that beginning September 12th I’ll be traveling the Upper Peninsula for two weeks with Pure Michigan as part of their Fall & Seek campaign! Three adventure travelers are journeying across Michigan in September and October to...

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Hi guys, Shalee from Murdoch Marketing here!

I’m excited to announce that beginning September 12th I’ll be traveling the Upper Peninsula for two weeks with Pure Michigan as part of their Fall & Seek campaign!

Three adventure travelers are journeying across Michigan in September and October to document, photograph, and share stories from one of the most beautiful fall destinations in the world. There are three legs of the adventure:

The Upper Peninsula: Shalee Blackmer, September 12-23rd

The Northern Lower Peninsula: Dan Price, September 25th-October 7th

The Southern Lower Peninsula: Gene Yoon, October 8-20th

I cannot wait for this adventure, but what I am most excited for is that you decide where we go! Starting on September 12th, you can vote on Pure Michigan’s Facebook and Instagram as to what destinations in the Upper Peninsula I should visit. My two weeks are completely dependent on your votes!

For more information, visit Michigan.org/fall. And don’t forget to follow our adventures via instagram:

@Shaleewanders

@Danpricephoto

@Geneyoon

@PureMichigan

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Just Keep Going http://www.murdochmarketing.com/2017/09/just-keep-going/ http://www.murdochmarketing.com/2017/09/just-keep-going/#comments Fri, 01 Sep 2017 12:22:16 +0000 http://www.murdochmarketing.com/?p=18052 You always wonder if it’ll be worth it. You wonder if you’re making the right decision by taking such a big risk. But a recipe for success comes along with hours of dedication, hard work, and most likely a million cups of coffee. My name...

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You always wonder if it’ll be worth it. You wonder if you’re making the right decision by taking such a big risk. But a recipe for success comes along with hours of dedication, hard work, and most likely a million cups of coffee.

My name is Mike Houseman, and I’m the new Animator/Videographer here at Murdoch Marketing. The path that I took to get here wasn’t easy, but who said it was going to be? I always knew that if I had the ambition and vision that I would succeed. But let me give you, in a nutshell, my story:

I was born and raised in Muskegon, MI. After graduating high school I decided to take a year off and figure out my next move. At first, I’ll admit, all I cared about was partying, getting my own place as far away from my folks’ as possible, and working at a pizza joint. It became quite the lifestyle for me that lasted…about a year. It got really old, really quick, and I knew that it wasn’t the life I wanted to live. I wanted to learn more, do something that I actually enjoyed doing, and most importantly, I wanted to get out of Muskegon.

After getting my ducks in a row I decided to pursue an education at Grand Valley State University. Initially going into college I had no idea on what I wanted to do for the rest of my life (among the majority). During orientation, we had to pick out major. I sat there watching everyone else fill out their sheets and ended up being the last one in the room. One of the counselors came up to assist me in the decision. They said, “Just pick something you think you’ll like. You can always change your mind.” That was pretty good advice I thought, so I looked at the sheet and saw the words ‘Film and Video’ halfway down on the list of options. Well, I’d always liked making videos in high school so I figured, why not?

And after four years of classes, quizzes, tests, exams, homework, presentations, projects, degree indecision, student loans, a 2016 Summer Film Project, three different apartments, eight roommates, riding the bus every day to class, and of course the fun things like house parties, frat parties, international parties, Halloween parties, Irish on Ionia, tailgating, hot tubbing, roof sitting, dates, workouts, guitar playing, Netflix binging, video gaming, book reading, a summer job spent on Mackinac Island, Marathon Monday’s, Taco Tuesday’s, Wine Wednesday’s, Thirsty Thursday’s, jamming with my band from 6pm to 2am in my apartment, late night Taco Bell runs, Grand Rapids Griffins games, concerts at The Intersection, Welcome Weeks, and living strictly on eggs, turkey bacon, ramen noodles, I graduated with my Bachelor’s degree. Whew.

I began my journey at Murdoch Marketing in the summer of 2016, after my junior year when I was lucky enough to pursue an internship here. The experiences I gained from working in the professional field as an undergraduate in college heightened my interest and made we want to continue the internship the following summer of 2017. Becoming a full-time videographer after interning for a company is a great feeling and shows that hard work and dedication really does pay off. Back when I graduated high school I had many doubts that I would even go to college. However, I didn’t let those doubts stand in my way. I did what I had to do to make it where I am today and I am happy with every decision I’ve made.

Moral of the story here: chase your dreams, never settle, and always be motivated and dedicated towards your goals. If you follow those simple steps, you will find success in your life.

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The World’s First Ad-Free City http://www.murdochmarketing.com/2017/08/the-worlds-first-ad-free-city/ http://www.murdochmarketing.com/2017/08/the-worlds-first-ad-free-city/#comments Fri, 25 Aug 2017 12:30:03 +0000 http://www.murdochmarketing.com/?p=17936 Can you imagine walking down a city street without seeing a single billboard? A small city at the base of the French Alps has become the first ad-free city in the world. Grenoble, which has a population of around 155,000, no longer allows advertisements in...

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Can you imagine walking down a city street without seeing a single billboard?

A small city at the base of the French Alps has become the first ad-free city in the world.

Grenoble, which has a population of around 155,000, no longer allows advertisements in an outdoor setting. Instead, they’ve planted trees in each location where an outdoor billboard once stood.

More and more businesses are opting to advertise on online platforms. Grenoble isn’t trying to rid advertising altogether, but took an innovative approach to advertising in the digital age. Since the ban in Grenoble, other major cities like Sao Paulo have followed in its footsteps.

So what does this mean for the future of advertising? Outdoor advertisements are far from fading off the market, but it does show that a shift in the trends is affecting the industry. Social media advertising proves to be some of the most cost-effective forms of advertising while also offering a direct method of contact for the consumer.

 

Walking around an ad-free city from a marketing perspective:

When I wandered the streets of Grenoble in 2016 fresh out of college with a degree in advertising, I noticed a few key characteristics of why ad-free works for its residents.

-The city is innovative, but also very traditional. Old town looks incredibly similar to its yester-years: advertisements where one of the only characteristics showcasing the 21st century in the 18th-century town.

-Technology is booming. Although the exteriors showcase cobblestoned streets, the interiors are booming with technology and start-ups.

-It’s not a major tourist hub. Grenoble isn’t quite like Barcelona, Paris, or Madrid, where competition is much higher for attracting consumers.

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Nostalgia And The Power Of The Past http://www.murdochmarketing.com/2017/08/nostaligic-marketing/ http://www.murdochmarketing.com/2017/08/nostaligic-marketing/#comments Thu, 10 Aug 2017 18:27:24 +0000 http://www.murdochmarketing.com/?p=17908 Nostalgia: a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations. I just attended my 20th class reunion. We celebrated the anniversary of Harry Potter. My daughter attended the summer camp I went to as a...

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Nostalgia: a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations.

I just attended my 20th class reunion. We celebrated the anniversary of Harry Potter. My daughter attended the summer camp I went to as a child. And thanks to the limited release of the iconic 90s clear carbonated beverage known as Zima, my friends and I were able to relive our ‘glory days’ while toasting a friend’s birthday. So for me, this summer has been a ‘blast from the past’ and I’ve been feeling pretty nostalgic.

Nostalgia has a trigger that brings back memories of happiness. So it’s no wonder that marketers are using it as a strategy to win the hearts of consumers.

Nostalgic marketing is not a new strategy, but does seem to be one that’s being used more and more. Products from the past are being reproduced and remarketed. Iconic songs and television shows, historical events and vintage images are being used to draw consumer’s attention and to creative positive feelings toward their brands.

When you appeal to someone’s love for something or a fond memory, they are likely to share it — whether it be a post on their Facebook page or a topic of conversation with family and friends.

Nostalgic marketing can also connect generations. When a product, experience, song or television show brings us happiness as a child, we often want to share that with the next generation.

I could fill this post with many great nostalgic marketing examples, but I’ll leave you with this advertisement that aired last summer for McDonalds. The Cyndi Lauper remix, the imagery and sentiment of the ad draws me in … time after time.

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Why I Tell You This. http://www.murdochmarketing.com/2017/07/why-i-tell-you-this/ http://www.murdochmarketing.com/2017/07/why-i-tell-you-this/#comments Fri, 14 Jul 2017 16:54:10 +0000 http://www.murdochmarketing.com/?p=17896 Today marks the 22nd year of my sobriety. It’s also my turn to write a blog post, a task we rotate among ourselves at Murdoch Marketing. My anniversary is not a big deal, but writing about it is a bit cathartic. So here it goes....

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Today marks the 22nd year of my sobriety. It’s also my turn to write a blog post, a task we rotate among ourselves at Murdoch Marketing. My anniversary is not a big deal, but writing about it is a bit cathartic. So here it goes.

There are those who wear their sobriety like a badge of honor and those who never, ever speak of it. Both are right, I’m sure. I guess I fall somewhere in-between, and I’d like to tell you why.

I tell you this because I believe that the anonymity aspect of twelve step groups, including the mother of them all, is designed to protect the organization, not the individual. This is misunderstood by many. Virtually all recovery programs today are derived from the original program with a book by the same name. Derivatives don’t work as well as the original, just as recipes that are close to Aunt Betty’s key lime pie rarely, if ever, taste as good Aunt Betty’s key lime pie.

I tell you this because I have worked with several persons I admire who are very open about their journey.

I tell you this because more often than not, this topic discussed over dinner or a round of golf, invariably leads to some person sharing with me the story of their wife or child or close friend who is suffering or lost. They don’t know what to do.

I tell you this because there is a gross misconception the disease of alcoholism can actually be cured or that treatment is as simple as attending more church services or following “why don’t you just quit” advice from friends and family.

I tell you this because there is simply too much political correctness and conditional morality in the world today, and speaking truth in a small way just seems like the right thing to do, even if it is as unsolicited as this post.

Last but not least, I tell you this because I can.

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Meet Shalee, Our New Social Media Marketer + Writer http://www.murdochmarketing.com/2017/07/meet-shalee/ http://www.murdochmarketing.com/2017/07/meet-shalee/#comments Fri, 07 Jul 2017 15:49:10 +0000 http://www.murdochmarketing.com/?p=17833 Tell us about Shalee. Hi! My name is Shalee, a recent newcomer to the Holland area. I grew up in central Michigan before moving to East Lansing where I attended Michigan State University to pursue my degree in advertising. After graduation, I took a gap year...

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Tell us about Shalee.

Hi! My name is Shalee, a recent newcomer to the Holland area. I grew up in central Michigan before moving to East Lansing where I attended Michigan State University to pursue my degree in advertising. After graduation, I took a gap year to travel and spent half my time living out of a backpack and the other half living out of a van. You could say I like adventure. I’m happy to be back in my home state of Michigan; nowhere in the world are there better sunsets!

Do you enjoy social media and writing?

Funny enough, I hated writing until I was about nineteen. I found my love for it about three years ago when I started a blog to record my travels. I think writing is an incredible way to showcase emotions and share stories. I was never very good at math or science, and writing felt so right, like I had found my niche. It’s completely dynamic, and I love that it constantly changes. You never write the same article twice.

Social media is a place where you can engage and connect with people all over the world. I think that’s incredible and powerful.

What do you do in your free time?

I love being outdoors and exploring. You won’t often find me “relaxing at home” on weekends. I will try almost anything once. Photography is also a big part of my life. My parents gave me my first camera when I was 14 and the rest is history.

Craziest thing you’ve done:

Probably the time I decided to cliff jump off a seventy-foot cliff into the Georgian Bay.

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