What We Think


Let Us Tell the Truth

I appreciate the information distributed by the FDA, BBB, USDA, WHO and the hundreds of other bureaucratic organizations that have guided me toward a healthy, productive life. Thanks in part to them, I am less likely to be fooled by the benefits of snake oil or the promise of wealth from my long lost Nigerian great uncle. But you know, in the past year, our agency has been fortunate to record and produce brief videos on a wide range of medical topics, including several advanced surgical procedures whose outcomes were, to quote the patients, “miraculous”. Hip and knee replacements, orthoscopic tissue reconstruction, and cervical surgery on fragmented discs to name a few. Patients literally walk free from pain and disability within days and return to full function. Equally remarkable, those surgeries were performed in an eye-opening show of precision by medical professionals who, after hours in the OR, shed their gloves and masks with such natural ease as if what I had witnessed was just another routine morning task.

So pardon me if I think there is just a hint of injustice in a system that allows us, nay encourages, to promise consumers six-pack abs in only 10 minutes a week, the fortune of kings and queens in three easy steps, and a military adventure as cool as a big video game, yet pounces on scripts and ad copy with a full-court regulatory press if there is too much insinuation that through a new medical procedure you will return to your health. I am the first to admit that word-of-mouth is the best medium, and it will eventually lead to most everyone knowing what life-changing medicine is being practiced all around us. But it would happen a whole lot sooner if we’re permitted to simply tell the truth.