17 Jan 2011|
Feature Story: Holland Area Marketing Agencies
The Holland Chamber of Commerce ran a feature story on Holland-area marketing agencies and Murdoch Marketing was among one of the very talented...
What We Think
06 Jan 2011|
Facebook vs. Twitter Infographic
[caption id="attachment_181" align="aligncenter" width="509"] via Digital Surgeons[/caption]The (new) age-old question: Twitter or Facebook? How do the two social media channels compare when it comes to...
30 Dec 2010|
Causality, Correlation and Marketing Perception
Much has been written about causality and correlation. Seth Godin recently asked, “Does a ski trip to Aspen make you a successful bond...
10 Dec 2010|
Social Marketing 101
We’ve recently been receiving quite a few inquiries for tips on attaining new business through social media. By using online tools, companies can...
24 Nov 2010|
Social Media Geeks Are Your Best Customers
Our markets, or rather our clients’ markets, tend toward B2B and high-end consumer. Social marketing, (Facebook, Twitter, LinkedIn et al) isn’t necessarily poo-poo’d,...
02 Sep 2010|
Change Purchasing Behaviors
Remember that scene in Miracle on 34th Street when Macy’s sends a customer over to Gimbels for the right product? We’ll do the...
17 Aug 2010|
Culture and Branding
Earlier this summer, we tweeted an article by Tony Hsieh, CEO of Zappos.com, on building a brand in today’s day and age. It...
06 Aug 2010|
Does Your Copy Need Editing? Copy+Editing
Kudus to Susan Gunelius for her recent post, The Red Pen Rule for Marketing Copy, at Entrepenuer.com. Good ad copy is almost always...
29 Jul 2010|
An Indirect Lesson In Good Ad Copy
Raised in the ad business, I cut my teeth on the creative Un-colas of the 60’s and learned the importance of demographics in...
23 Jul 2010|
Chris Fisher, Graphic Designer
We here at Murdoch Marketing are pleased to welcome Chris Fisher to our team. Joining us from Western Michigan University's Gwen Frostic School...
16 Jul 2010|
The Power of Social Media
To the gang at Murdoch Marketing, I just want to say congratulations! Your blog, We Think. We Can. Blog., has been selected from...
07 Jul 2010|
Why We “Get” Social Media
Murdoch Marketing is among 53 advertising agency blogs in a race by Fuel Lines to be deemed winner of "getting it" when it...
30 Jun 2010|
Advertising Must Sell
. OK, I’ll date myself a bit. I learned this business from my father, some 30 years ago, fresh off a West Pac tour...
11 Jun 2010|
Slim-Fast Ads Target Brides
Slim-Fast’s recent print ad campaign features bride and groom cake toppers with the bride in a variety of unpleasant positions with a tagline...
02 Jun 2010|
5 Useful Email Marketing Tips
With options from social media to blogging to digital advertising, it’s easy to forget the most basic tool for online promotion – email...
24 May 2010|
Lunch On Us!
Who said, there's no such thing as a free lunch? We didn't! We're giving away $10 gift cards to Deli Joe's all summer...
21 May 2010|
Brand Equity 1st Tee Box
. Golf ball manufacturers market more than 1,000 ball models, each with unique (or so we’re told) price and performance characteristics. I’ve narrowed my...
18 May 2010|
The One Thing You Don’t Love Love+Failure
Hats off to Donna Fenn over at Inc. for her great post, Why You Should Love Failure. What hurts, instructs; this is great...
10 May 2010|
The Social Media Style Guide
Imagine a pair of unmarked, generic athletic shoes. Who do you see wearing these shoes? Your grandpa, a delivery person or uniformed medical...
05 May 2010|
The Best Time To Buy
Many a fortune can be made buying when every one else is selling; demand is weak and supply is abundant. In a free...
22 Apr 2010|
HAPPY 40th bEARTH DAY!
In honor of Earth Day, we encourage everyone to take action today, as well as every other day, and incorporate more green into...
16 Apr 2010|
Giving back in 2010
Every year we partner up with a non-profit organization to help with pro-bono work. This year, we’re proud to work with the Southwest Michigan...
16 Mar 2010|
Welcome to our blog!
Thanks for stopping by to our brand spanking new blog! We're all very excited about it and encourage you to bookmark this page,...
WHEN WE’RE NOT MARKETING OUR CLIENTS, WE’RE PROMOTING THEM