What We Think

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Ads, Everywhere

There’s no escape when it comes to ads. They appear virtually everywhere and we see them so often that they’re a part of...

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Helvetica type examples in daily life.
Hello Helvetica

Whether you are aware of it or not, the ever-popular typeface Helvetica is used everywhere in the world. You breathe it in everyday...

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Let Us Tell the Truth

I appreciate the information distributed by the FDA, BBB, USDA, WHO and the hundreds of other bureaucratic organizations that have guided me toward...

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November Rain

My timing was perfect. It was the first day of November. The leaves had been changing. The temperature dropping. The days getting shorter. And...

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WHEN WE’RE NOT MARKETING OUR CLIENTS, WE’RE PROMOTING THEM