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B2B companies using white papers, webinars, podcasts to increase leads.It’s taken awhile, but even the traditionalists in business-to-business marketing are turning to educational...

Rick Burnes has written an easily understood article on Inbound Marketing and how it differs from traditional cold-calling, print advertising, TV advertising, junk...

Hey, take a break from testing HTML5 graphics and writing ad copy. Let’s eat cake to commemorate Tom and Nancy’s decision to leave...

I thank Matt Ridley, author of The Rational Optimistic for this line of thought, which, while more technology focused, is also very appropriate...

[caption id="attachment_181" align="aligncenter" width="509"] via Digital Surgeons[/caption]The (new) age-old question: Twitter or Facebook? How do the two social media channels compare when it comes to...

We’ve recently been receiving quite a few inquiries for tips on attaining new business through social media. By using online tools, companies can...

Remember that scene in Miracle on 34th Street when Macy’s sends a customer over to Gimbels for the right product? We’ll do the...

Earlier this summer, we tweeted an article by Tony Hsieh, CEO of Zappos.com, on building a brand in today’s day and age. It...

We here at Murdoch Marketing are pleased to welcome Chris Fisher to our team. Joining us from Western Michigan University's Gwen Frostic School...

To the gang at Murdoch Marketing, I just want to say congratulations! Your blog, We Think. We Can. Blog., has been selected from...

. OK, I’ll date myself a bit. I learned this business from my father, some 30 years ago, fresh off a West Pac tour...

Slim-Fast’s recent print ad campaign features bride and groom cake toppers with the bride in a variety of unpleasant positions with a tagline...

With options from social media to blogging to digital advertising, it’s easy to forget the most basic tool for online promotion – email...

Who said, there's no such thing as a free lunch? We didn't!  We're giving away $10 gift cards to Deli Joe's all summer...

. Golf ball manufacturers market more than 1,000 ball models, each with unique (or so we’re told) price and performance characteristics. I’ve narrowed my...

Imagine a pair of unmarked, generic athletic shoes. Who do you see wearing these shoes? Your grandpa, a delivery person or uniformed medical...

Many a fortune can be made buying when every one else is selling; demand is weak and supply is abundant. In a free...

In honor of Earth Day, we encourage everyone to take action today, as well as every other day, and incorporate more green into...

Every year we partner up with a non-profit organization to help with pro-bono work. This year, we’re proud to work with the Southwest Michigan...