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How’s your bokeh? For you marketers out there, it’s a valid question. According to Wikipedia, "bokeh is the blur, or aesthetic quality of the blur, in out-of-focus areas of an image, or the way the lens renders out-of-focus points of light."Maybe you’ve never heard the term,...

When communicating with a client, it’s the graphic designer’s job to make the experience as painless as possible—especially when using terminology that sounds foreign to people outside the field.Sometimes, however, these foreign words slip out, so here’s a list of some common terms and what...

? ? ? Emoji use in email marketing campaigns has grown immensely in recent years, due in large part to the fun and convenience of being able to visually communicate your message right off the bat. The correct emoji can in some cases better express the content of...

Whether you are aware of it or not, the ever-popular typeface Helvetica is used everywhere in the world. You breathe it in everyday during your life, so much in fact that it’s unnoticeably prominent. Signage, advertisements, company logos, and practically any surface that warrants some...