It’s only human nature to react to events that affect us, and as such, many of us are responding to the past instead of preparing for the future. Philosophers tell us that it’s not what happens to us, it’s how we react to what happens....
Studies have shown that 40% of digital consumers use social media to research brands or products. So how do you turn these in to conversions? 13 Tips To Help Businesses Boost Sales Conversions: http://ow.ly/gDTZ50vjfI4...
After spending hours crafting the perfect newsletter – creating exciting and relevant content, capturing vivid photos, and sharing details on upcoming events – you are sure that this newsletter is the one that will get people knocking on your door. Fast-forward to post-delivery result review...
It’s February. When you’re a Girl Scout leader, it’s also known as ‘Girl Scout Cookie Season’.Girl Scout cookies account for nearly 800 million dollars in sales each cookie season, right around 200 million boxes.Though she doesn’t realize it yet, my daughter is learning some important...
Embedded marketing, also known as 'product placement', has been a highly used marketing strategy for years. It is seen primarily in films and television shows to promote a certain product or brand.If you watch any movie or television show that usually pertains to the real...
Incorporate festivities into your brandingIt can be as simple as changing your Facebook header to a Christmas or winter-themed image. Most consumers react positively to a touch of Holiday flare. If selling a product, consumers shopping for Holidays are more likely to purchase from a...
Not too long ago, aerial videography and photography used to be out of reach for most businesses. Aerial footage can greatly enhance a message by being able to show size, scale, and beauty that is not normally seen from the ground. As drones entered the hobby and then commercial...
How we quantified a social promotion. This post will not answer every digital question facing your company. What it will do, is outline a highly successful cross-platform social media campaign we currently ran for one of our clients.The first step in any promotion is to define...
Oh, infomercials, I knew you'd say that. Thank you to the legendary Ron Popeil for that catch phrase, the Veg-o-Matic and a host of other As Seen on TV products. Ron is the consummate rags-to-riches pitchman.Ron's is not a silver spoon story. Ron and his brother spent their very early...
In 1983 it was Cabbage Patch Kids. In 1996 is was Tickle Me Elmo. In 2006 it was the PlayStation 3. Flash forward to 2016 and it’s Hatchimals.What do all of these toys have in common? They are the must-have, hard-to-buy Christmas toys of their...