A practice used by a gazillion social pundits, content curation is the act of finding, aggregating, organizing and distributing the best and most relevant content on a specific issue to a specific audience. Content curation has created social icons out of, well, curators. Curators find...
Studies have shown that 40% of digital consumers use social media to research brands or products. So how do you turn these in to conversions? 13 Tips To Help Businesses Boost Sales Conversions: http://ow.ly/gDTZ50vjfI4...
Your brand is on multiple social media platforms and posting regularly, but when it comes to engaging your social community, are you giving your audience what they want?As marketers, we know how to tell a story, but oftentimes that falls short in our social content....
Reviews make great marketing content. When a customer is researching your brand, they rely on the words and experiences of others to help them make their decision. So, why not bring the reviews to them? Read this article to learn ways you can use reviews...
Are you covering all the essentials within your social media marketing strategy? One way to ensure you're on the right track is by applying the '5 P's' methodology, which can help to outline the essential strategic elements. Read this article to learn how to get...
When managing your social media campaigns, one of the most important things you need to get right is your branding. This article outlines four ways in which you can effectively build your brand presence through your social media posts - and why you should do...
Back in January, Facebook announced that it was overhauling how it ranks the posts, videos, and photos that appear in its users’ News Feeds. This new algorithm was designed to put what friends and family are sharing in the foreground. Another key change focused on de-emphasizing...
Change is the only constant on Facebook. Algorithms and policies change on a weekly, if not daily basis. Consumers, and more so marketers, always have to be adapting to how they use the platform. Here are three strategies that are not working as well as...
? ? ? Emoji use in email marketing campaigns has grown immensely in recent years, due in large part to the fun and convenience of being able to visually communicate your message right off the bat. The correct emoji can in some cases better express the content of...
Impressions, Reach, Reactions, Followers, and Engagement – what do all of these buzz words have in common? They all help you truly engage your audience! In the world of social media, where things are constantly updating and being tweaked, it’s easy to get lost in...