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How we quantified a social promotion. This post will not answer every digital question facing your company. What it will do, is outline a highly successful cross-platform social media campaign we currently ran for one of our clients.The first step in any promotion is to define...

Animated letter-forms have been used in advertising as early as 1899. True kinetic type, type that has its own behavior, was first used in Alfred Hitchcock's North by Northwest (1959). So why use kinetic typography? A strong message conveyed graphically, with strategically placed emphasis, can make your message...